Vush's first venture outside the sexual wellness space, this product redefines the traditional tens machine by creating a wearable solution for period pain. Designed to seamlessly fit into daily life, it allows users to experience relief on-the-go. The campaign’s tagline, ‘Wellness but cute’ captures the essence of the product: functional, stylish, and designed with modern wellness in mind.

As the lead on packaging design and the rollout of both print and digital assets, I played a key role in ensuring the product stayed true to Vush’s core brand while also opening new doors to a wider customer base. This launch not only broadened Vush’s category offering but also helped us challenge the notion that self-care has to be mundane. By combining health and wellness with sleek and vibrant design, we’re giving self-care the makeover it deserves.