Our collaboration with Lion’s Den marked VUSH’s entry into the international, American market, launching our products in their stores across the U.S. As part of this exciting expansion, we were fortunate to secure prominent billboard placements nationwide, giving us the chance to showcase VUSH on a large scale.

For this campaign, I had the opportunity to develop a creative concept centered around our own customer reviews. A unique approach that let us connect directly with potential customers through real, authentic feedback. The concept was built around the idea of ‘letting our customers speak for us’, using their words to capture attention and spark curiosity. This approach also presented an interesting challenge: how to create impactful visuals without showcasing the products directly in many of the outputs. The design, therefore, relied heavily on the power of copy and its ability to drive people in.

To ensure the messaging stood out, I focused on bold typography and dynamic layouts that emphasised key customer quotes, which were paired with vibrant and attention-grabbing visuals. By placing the emphasis on the voice of the customer, the design had a relatable, trustworthy appeal. The copy became the focal point, driving customers to explore our products in-store and online.

This campaign marked my first international project and gave me the opportunity to think on a global scale. It was a unique challenge that pushed me to innovate within the constraints, but the end result was a successful, highly impactful campaign that resonated with audiences and helped establish VUSH as a trusted, approachable brand in the U.S. market.