INTIMATE CARE LAUNCH

Creative Direction
Image Retouching
Digital Rollout
OOH Advertising

2021 - 2022

For the launch of the VUSH intimate care range, the creative direction was all about making these products feel like a seamless part of a woman’s beauty routine. Styled for the modern, confident woman, we envisioned products that could sit effortlessly on a vanity shelf alongside skincare and makeup essentials. No shame, just unapologetic self-care.

The aesthetic embraced a soft, girly vibe with pastel tones, a pink bathroom and feminine details. Products were carefully styled to blend in with other beauty items, using soft lighting and minimalistic design to highlight their role in daily self-care. The result was a campaign that celebrated intimate care as a natural, empowering part of a woman’s routine.

For the VUSH’s intimate care range launch at Priceline stores across Australia, we created billboard advertisements centred around the theme of self-love, with the tagline “It’s a good day to love yourself.” The creative was inspired by the simplicity and familiarity of a phone reminder designed to feel like a daily nudge to practice self-care. Using clean, minimalist design and a subtle nod to phone notifications, the visuals reinforced the idea that intimate care should be as routine and effortless as any other part of your daily wellness ritual, encouraging customers to embrace self-love every day.