During my time at VUSH, I had the opportunity to design a series of email campaigns that blended the worlds of beauty, wellness, and sexual health. These emails were crafted with the goal of making sexual wellness feel approachable, fun, and unapologetically lighthearted. Breaking away from the often serious tone traditionally associated with the category.

Each campaign was tailored to resonate with our customer base by offering a fresh perspective on sexual wellness. I aimed to inject optimism, femininity, and playfulness into the designs, while also aligning with broader trends in beauty and wellness that spoke to the modern consumer. By incorporating on-trend design elements and a playful tone, these emails invited customers to view wellness through a more inclusive, empowering lens. One that celebrates self-care without any stigma or seriousness attached.