Supré partnered with Deja Clark and Sunny Dé for over a year to bring this collaboration to life and is now recognised as the most successful collaboration Supré’s history. Being involved from initial concept through to final execution was a major career highlight.

The creative direction centred on a high-summer escape: bold prints, beach textures, palm trees and ocean-breeze energy. The goal was to immerse customers in this world at every touchpoint - from the moment they entered store to how the product felt on body.

Across the month I led and delivered a wide range of graphic assets to ensure the creative was cohesive, immersive and unmistakably Supré x Sunny Dé. Graphic assets created included a custom swing tag, in-store vm assets, website assets to support launch and drive online engagement, social assets for pre-launch teasers, campaign rollout and ongoing content, event assets for our influencer event and Pacific Fair store opening.

The launch coincided with the opening of Supré’s Pacific Fair store (Deja’s home store) requiring a fully bespoke suite of collateral to support both the store opening and collection debut. The result was a visually consistent, high-impact rollout that seamlessly connected product, digital, retail and experiential design.