Collage of young women in casual and fashionable outfits, some posing indoors and others outdoors, captured in various candid and playful moments.

CHILL FITS ERA

Print and Digital Campaign Rollout
Homepage Design
EDM Design
PR Send Out
Social’s
Sale Creative

2024

Window concept

Tapping into the ‘bow,’ ‘girly girl,’ and ‘ballet-core’ trends, the ‘In My Chill Era’ campaign marked our transition into autumn/winter layering in a way that felt completely on-brand. At the time, bows were highly commercial, making it the perfect moment to incorporate them and align with our customers’ mindset as well as adding a more femme vibe to our chill fits product. Pinterest was also top of mind for our girl, so the creative direction leaned heavily into that aesthetic. Our rollout mirrored the Pinterest layout across key assets, creating a cohesive visual link that resonated with our customer.

Digital fashion marketing material showing clothing, accessories, and sale discounts on a smartphone, tablet, and enlarged posters.

Homepage launch

Pink text on a white background that says 'WIN THECHILLERA EDIT' with a pink bow underneath.

PR SEND OUT

A woman sitting on a vintage chair in front of a small cream-colored vanity with three mirrors, wearing a taupe off-shoulder top, light-wash jeans, and black and white shoes, in a room with floral wallpaper and a patterned carpet.

Fashion catalog featuring women's athleisure and casual wear, including jackets, joggers, Vests, and tops, with prices listed for each item.

EDM launch

Text overlay on a beige textured background reads, 'Behind the scenes in my chiller era. Coming soon,' with a pink bow graphic above the text.

SOCIAL TEASER

Woman in a black dress with an open back taking a selfie in a bathroom mirror.

Collage of photos of a young woman with long brown hair, wearing a white tank top and blue jeans, with pink text that reads "Chiller Edit" in the center.

Outfit with a grey backless long sleeve crop top, white flare pants, black boots, beige scrunchie, black scrunchie, and beige and black hair ties on a pink textured background. Text labels identify the clothing items and accessories.

Pink background with items including a white tank top, gray jogger track pants, a soft pink hoodie with city names written on the back, a beige tote bag with butterfly print, pink travel mug, and black boots arranged as a fashion ensemble.

A collage of clothing and accessories including a white ruched twist top, high-waisted wide-leg jeans, a pair of black ribbon hair ties, a gray faux leather rib collar bomber jacket, a small black camcorder, and a pair of white sneakers with black stripes on a pink textured background.

Text in a circular arrangement reading, 'I want to see more. Back to projects.' on a black background.