January 2025 marked the beginning of a new year, and our Supré customer was soaking up the last days of summer and making the most of every social moment. One major highlight on her calendar was the Australian Open. This season, we leaned into the sporty-chic aesthetic, nodding to tennis culture while keeping our approach commercial and wearable, knowing that not every customer would be focused on the event.

Our design direction took inspiration from sporting emblems and classic logos. Introducing elements like “est. 2025” allowed us to blend a sense of athletic heritage with the excitement of launching new product for the year ahead.