The VUSH Pop Collection is a bold, playful range of discreet, compact toys that make self-care and pleasure less serious. Combining beauty and function, these products are designed to seamlessly blend into any makeup bag, proving wellness can be as stylish as it is functional.

For the creative direction, we drew inspiration from early 2000s pop culture, channeling the playful, glamorous energy of teen girl magazines and the vibrant, holographic elements of the era.

The PR campaign mirrored the collection’s fun spirit, tying back to the packaging design with visuals that evoke nostalgic teen magazines. With cheeky headlines, bold layouts, and imagery celebrating confidence and empowerment, the campaign was a playful throwback with a fresh, modern take. The goal was to create a message that aligned with VUSH’s mission: making wellness fun, approachable, and unapologetically playful.