Graphic design promoting reusable cups, with large pink letters spelling 'WW' in the background, and black and white text overlaid that says, 'Reusable cups, designed with local soul' and 'CUPS'

LANEWAY CUPS


Illustrations
Packaging Design
Print Collateral

2022

Laneway Cups is a plant-based, reusable cup company that champions sustainability through unique collaborations with Australian artists. They approached me to design a comprehensive packaging suite that would both showcase the artists work and tell the story behind each design.

The project included custom packaging that wrapped around the cups, with each design reflecting the essence of its respective artist. I also developed supporting print collateral, including a product catalogue and information card, creating a cohesive and visually striking experience that celebrates art and eco-conscious living.

This collaboration allowed me to combine my love for design with a commitment to sustainability, producing packaging that is both functional and a true celebration of Australian creativity.

A person holding a decorated paper cup with a lid, featuring a small paper note attached that has a line drawing of a woman holding a child, with text above that reads 'Artist Danielle Leedie Groy.'
A person's hand reaching for a cup of coffee with a black lid on a wooden shelf, with other black and white coffee cups nearby, branded with 'BRUNO'S' and 'LIM'.
Three disposable coffee cups with colorful abstract designs and beige sleeves, arranged in a row on a white background.
Center smartphone screen displaying an art-related Instagram page with the words 'ARTIST' and 'FEATURE' on either side, surrounded by artwork and a person holding a colorful coffee cup against a graffiti wall.
Pink and red patterned plant recognition card with instructions to avoid microwave and freeze, and a QR code for planting a tree.
Product catalog page showing colorful coffee cups with various designs and descriptions, along with pricing and lid options.